The Inneractive
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Inneractive Exchange Innex - banner-INNEX

A number of advanced features make the Inneractive Exchange (INNEX) one of the most sophisticated automated mobile ad marketplaces in the world. Like what? Well, like the Unified Auction algorithm that enables parallel bidding by RTB and non-RTB demand sources. Like dynamic floor pricing and the ability to programmatically power offline deals via private pipes. Like our proprietary AdWatch tool allowing flexible demand control options and brand safety monitoring features. These and many others make INNEX a uniquely powerful premium programmatic environment. Take a look:

General features

  • Unified Auction, a patent pending algorithm to unify bids from top DSPs and premium ad networks to make it easy for you to maximize yield and minimize latency
  • Smart dynamic floor pricing by country and/or property and more
  • Innovative and unique mobile ad units that are OpenRTB 2.3 compliant to enhance user experience increase user engagement and ultimately maximize revenue:
    • Mobile native video
    • Mobile native display
    • Mobile rich media
    • Mobile interstitials
    • Mobile pre-roll video
    • Dynamic creative optimization ads (coming soon)
  • Next-gen reporting and analytics to enable sellers to measure and maximize their inventory’s monetary value while ensuring brand safety:
    • Detailed analytics and Metamarkets©-powered reporting
    • Smart demand control tools that let you plan and manage your inventory across different demand sources
    • AdWatch, our proprietary ad quality assurance tool
    • Insights you can act on now gleaned from user segmentation and behavioral data analysis (coming soon!)

INNEX FEATURES PRIVATE PIPES AS WELL AS AN OPEN EXCHANGE ALLOWING YOU TO TAILOR THE RIGHT SOLUTION TO YOUR NEEDS. ENJOY THE BENEFITS OF PROGRAMMATIC WITHOUT GIVING UP CONTROL.

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Open Exchange

Our built-for-mobile ad exchange is designed specifically for buying and selling in-app and mobile web inventory. It gives you programmatic access to more than 150 select global demand sources to allow you to maximize your revenue anywhere in the world.

Private Marketplace

Our Private Marketplace is also built specifically for mobile and offers ‘invite only’ access to pre-designated programmatic buyers at your discretion. This gives publishers complete control over their environment and the way they engage their users and lets them unlock income from premium ad units like programmatic video and native.

Our Private Marketplace platform enables publishers to easily:

  • Invite buyers and set preferences, leverage early session impressions, and deal ID non-guaranteed direct deals
  • Enjoy granular, detailed and fully transparent analytics for insights you can act-on immediately with Metamarkets©-powered reporting
  • Set buyer block-lists in accordance with various IAB categories and advanced filters, including domain-based blocking

Programmatic Guaranteed

Our programmatic guaranteed offering enables publishers to manage their direct-sold guaranteed campaigns and their non-guaranteed campaigns in the same place. Say good-bye to paper – we’ll help you automate your direct-sold campaigns and manage all your mobile advertising activity from a single platform.